Rated by over 11,000+ Women

Velumi Blur

The Powder That Won't Quit On Oily Skin

keep your matte skin for 12+ hours

Velumi’s secret ingredient is Magnetic Silica, made of tiny sponge-like particles that trap excess oil while leaving your skin’s natural moisture alone. Most powders stop working once they fill up with oil. Velumi keeps controlling shine, so your skin stays fresh and matte for up to 12 hours.

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  • 24-hour matte that survives sweat, humidity, gym sessions, and outdoor weddings. No mid-day touch-ups required.
  • Skincare-infused formula with snail mucin, squalane, and zinc oxide. Treats your skin while it mattifies it. No drying. No caking. No tight feeling.
  • Real-skin filter finish that blurs pores, smooths texture, and photographs clean in flash, sunlight, and ring light.
  • Waterproof, sweatproof, humidity-proof. Built for the gym, the dance floor, the bridal suite, and every 14-hour shift in between.

Get the filter-in-real-life look that survives sweat, heat, humidity, and a full 12-hour day.

Velumi Blur is powered by Black Magnet Technology, a proprietary formula that pulls excess oil off your skin like a magnet, locks down your makeup, and blurs pores into a soft-focus finish. No flashback. No white cast. No ashy residue.

Built for the gym, the wedding, the long workday, and every hot girl summer in between.

What you get:

  • 🧲 Black Magnet Technology pulls oil off your skin and holds your makeup in place for 12+ hours
  • 🫧 Soft-focus blur effect that minimizes pores and gives you that "did she get work done?" finish
  • 🪞 Zero flashback, zero white cast on every shade of skin. The TRUE Translucent finish you need.
  • 💧 Waterproof and sweat-proof so it survives the gym, the dance floor, and the front row of the wedding
  • 👜 Slim 8g compact fits in your clutch, gym bag, or back pocket for instant touch-ups anywhere


No. Velumi was built specifically to disappear into skin, While sucking up oil particles and making them disappear into Nothing, Thanks to the Black Magnet properties, that's where powders fail, they dont have enough space to hold. We skipped the high-titanium-dioxide formulas that turn ashy or ghostly. Instead, Velumi uses finely-milled, optically clear blur particles that set your makeup without sitting on top of it. No white film. No flashback. Tested across the full skin tone range.

No. This is the failure that ruins most drugstore powders, and it's exactly what Velumi was formulated to fix. Instead of starch and talc, Velumi is built around a soft-blur micro-particle base that smooths the skin's surface rather than caking on top. The result is a soft-matte, cream-skin finish that softens fine lines instead of magnifying them. Safe for mature, dry, and combination skin.


Velumi is built for all-day wear, not 2-hour wear. Our oil-absorbing magnetic core actively pulls excess oil from your skin throughout the day, which is why customers report 8 to 12+ hours of matte hold without touch-ups. Built for humid weather, long shifts, and oily skin that's been let down by every other powder.


Velumi is a soft two in one setting and blur translucent formula. It works across the full range of skin tones without picking a shade. It sets your existing makeup without adding color, oxidizing orange, or fighting your foundation. No shade matching. No risk of too light, too dark, too pink, or too orange. If you can wear foundation, you can wear Velumi.


Yes. Velumi is cruelty-free and formulated without talc, parabens, or added fragrance. Every ingredient is listed in full on the product page. If you have sensitive skin or have reacted to drugstore powders in the past, we recommend a patch test first, but Velumi is built to be gentle, skin-safe, and non-comedogenic.


You can. You probably already have. The reason you're here is that the drugstore powder didn't work. It caked, cast, slid off, aged you, or disappeared by lunchtime. Velumi costs more because it's formulated with finer-milled blur particles, a longer-wear oil-absorbing core, and higher-grade ingredients than drugstore formulas allow. One Velumi replaces the three drugstore powders you'll otherwise throw away looking for the right one.

Every Velumi compact ships with the pressed powder pan and a clean velvet-soft puff applicator built into the closure. No missing puffs. Every order is sealed, quality-checked, and ready to use the moment you open it.


Yes. Velumi was formulated and tested across all four. The magnetic oil-absorbing core handles oily and combination skin. The hydrating-blur finish prevents the cakey, dry-patch failure that ages mature and dry skin. One of the few powders that genuinely works across skin types because it's built to adapt to your skin instead of fighting it.

We offer a 14-day return window on unused products. If your item arrives damaged or incorrect, please contact our support team and we’ll make it right.

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Customer Testimonials

Ariana S.

Ariana S.

Atlanta heat couldn't even handle this

95° in Atlanta. 10 hours outside. Face still matte. I don't get it but I'm not asking questions.

Lauren P.

Lauren P.

finally a powder that doesn't make me look 10 years older in selfies

every other setting powder I've used cakes in my pores and looks SO dry in
photos. this one actually photographs smooth?? my fiancé asked if I got a
facial. nope. just this.

Madison K.

Madison K.

T-zone Begone!

been fighting shine since middle school. tried every "matte" powder at sephora.
this is the first one that actually held through a 9 hour shift. zero touch-ups.
zero shine. genuinely shocked.

Kalani M.

Kalani M.

didn't move at the gym 😭

yall idk how but I did boxing for an hour and my face stayed matte the WHOLE time. sweat dripping everywhere and my powder didn't budge 😭 obsessed

Sasha M.

Sasha M.

wore it for my wedding 💍

12 hour wedding day. crying, hugging, dancing, sweating. checked the mirror at 11pm and my makeup looked the same as 9am. that should tell you everything.

Megan H.

Megan H.

My sensitive oily skin actually likes this

Talc breaks me out instantly. Most powders give me bumps within a day. Been wearing Velumi for 3 weeks straight, zero reaction. Talc-free is real.

Reese N.

Reese N.

lives in my purse now

got rid of my blotting papers, my mini setting spray, AND my backup powder. this one thing replaced all of them. carry-on just got lighter ✈️

Camille D.

Camille D.

2 second touch up that lasts

i barely wear makeup. just foundation + this powder + i'm out. press it on once in the morning and forget about it until tomorrow. easiest thing in my routine.

Why thousands of women won't go back to white-cast translucent powder.

Talc-free. Waterproof. Engineered with magnetic silica that absorbs 4x more oil than regular powders, locking makeup matte for 12 hours without the cake, the crease, or the ashy cast.

92%

Zero white cast. Zero flashback.

"I took flash photos and my face actually looked like me. No grey, no ash, no ghost-face."

95%

12-hour matte. No midday touch-ups.

"My T-zone stayed shine-free from morning meetings through dinner. No blotting, no rebaking."

95%

Pores blurred. Skin looked filtered.

"Visible pores and fine lines disappeared into a smooth, soft-focus finish."

Velumi vs. the powders that came before.

The first translucent powder calibrated for actually fighting the root cause of oilyness breaking down make-up and causing shine, cakey and ashyness. Velumi is Talc-free. Waterproof. Engineered with magnetic silica that absorbs 4x more oil than the rest of the category.

12-Hour Magnetic Oil Control
Blurred Soft Focus Effect
Zero Flashback No White Cast
Matte Cream-Skin Finish
Lightweight No-Caking Feel
Gentle & Suitable
Image 13

Magnetic Silica Oil Control

Absorbs 4x more oil than regular powders

Image 15

Filter-Finish Blur

Pores and texture disappear into soft focus

Image 6

12-Hour Matte Hold

No blotting, no rebaking, no midday touch-ups

Image 5

Zero Flashback

No white cast on any skin tone, in any light